We were invited to develop a series of three animated TV spots to help the well-known West coast
wine brand to expand upon the visual aesthetic and personality of the brand for their very of-the-times Summer 2020 campaign to raise awareness and excitement around their new single-serving aluminum bottle products and get them in peoples shopping carts this Summer.
As we received the scripts we were immediately excited, as they were current-yet-lighthearted and with such clever humor and surprising reveals. It was an absolute yes from the whole team as we were eager to collaborate with the Team One gang and breathe life into the concept.
One of the main challenges of these spots was to integrate the photos of the aluminium bottles into the animation, specially in the transition to the bottle in the end. The characters who inhabit the land behind the mountain on the new product labels that will reveal in a zoom-out-spin at the end. For this we shot a 360˚ of the three bottles to then seamlessly integrate into the animation.
Over the years we’ve develop a lot of love and skills in this line art style. The clean and minimal look works great in animation and is seamless when integrating photorealistic products into the animated world.
The style developed specifically for these spots is clean, yet stylized. A bit feminine, a bit flirty and cheeky, but at the same time current and mature.
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Credits:
Client: Chateau Ste. Michelle
Agency: Team One
Production Company: Jelly London
Directed by Niceshit
Creative Directors: Carmen Angelillo, Guido Lambertini & Rodier Kidmann
Art Director: Rodier Kidmann
Animation Directors: Carmen Angelillo & Guido Lambertini
Executive Producer: Agusta Timotea
Animation & Cleanup: Erik Righetti, Leo Campasso, Ezequiel Cruz, Ana Freitas, Carmen Angelillo & Guido Lambertini
Niceshit ® 2020