LOTTE Home shopping Network Design 2020
Extensible-L
Until now, Lotte Home Shopping’s main customers were TV viewers. But in the future it aims to expand beyond TV to a variety of media including mobile, internet, VR and so on.
For this project, we used new BI developed by CFC as our motif, and created the concept of network design as Extensible-L.
Through this, we focused on expressing the diversity and extensibility of Lotte Home Shopping that evolves without boundaries.
Also we reflected upon the customer’s wishes to break away from the traditional image of Lotte Home Shopping, and to be represented as a young and flexible media commerce.
On air
2020.07
Project Team
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Brand Identity : CFC
Network design : cobb
Creative Director : DUDU
Main ID
Lead Artist : Yeonwoo Park ,Myunghwan Im
Sub ID
Lead Artist : Dayoung Kim, Seoeun Kim
2d Animation : Sumin Kwon
Logo ID
Lead Artist : Myunghwan Im
Next
Lead Artist : Eunjin Jo
2d Animation : Sumin Kwon
Sign on/off
Lead Artist : Eunjin Jo
Sound
ROIAUDIO
Producer : Mira Kim
Production : cobb studio
cobb.tv