“In The Woods”, launched on the occasion of Rare Disease Day 2017 in the framework of #fightforlight campaign, is a video of a man surrounded by darkness and his fight for light. A metaphor for people fighting against rare eye diseases, for whom any progress made by scientific research can be a ray of hope.
"In the Woods" is created by Saatchi & Saatchi, directed by Roberto Saku Cinardi, produced by Think Cattleya and starred by Gabriele Mainetti.
CREDITS
Agency Saatchi & Saatchi
Executive Creative Director Agostino Toscana
Creative Director Alessandro Orlandi, Manuel Musilli
Art Director Alessandro Orlandi
Senior Copywriter Antonio Di Battista
Account Manager Carola Canossi
TV Producer Erica Lora Lamia
Director Roberto Saku Cinardi
Dop Giuseppe Favale
Screenwriters Luca Speranzoni, Antonio Di Battista
Editor Marcello Saurino
Music & Sound design Guido Smider e Michele Caiati
Production Company Think Cattleya
Editor Marcello Saurino
Executive Producer Philip Rogosky
Producer Martino Benvenuti
PR & Digital Agency APCO Worldwide