Films have the power to immerse, to touch, enrich and entertain. With the statement “Films move you”, we created a 45-second campaign film for Cineville – an on- and offline platform aiming to stimulate cinema visits to quality films. �
Embracing the imaginative world that is film, we created a universe that visualizes the complex impact of film — an impact which is immeasurable. A universe that exists out of analogue measuring equipment, surreal shots of the human body and animated graphs that emphasize fictional psychological reactions.
By deploying split-screens, the film communicates a clear action-reaction process.
All together, it highlights how the beauty of film can't be weighted in fictional digits, numbers or meters.
CREDITS
Concept, direction & art direction by From Form
Creative direction Cineville: Marcel C. De Vries
Client: Cineville
Production: From Form
Producer: Leontien van Hattem
Director of Photography: Hayo van Gemert
Gaffer: Gijs Wilbers
Camera assistent: Dewi Boode
Make-up & hair: Mylene Janssen
Edit: Nils Gerbens
Graphic design & animation: Kevin Verbeek
Grading: Barry Clarke @ Captcha!
Music & sound design: Diederik Idenburg @ M-OST