To introduce ABN AMRO's "Smarter Savings", we designed and built a unique ABN AMRO coin coaster.
Built as a funnel, the coin takes a trip through common savings dreams and goals. Interactive elements, such as question mechanisms, influences the route of the coin eventually leading to one or more Smarter Savers as a result. Taking this funnel as our primary basis, we derived its form from the ABN AMRO logo.
To get a glimpse of the process, take a look at fromform.nl/abn-amro
CREDITS
Designed & directed by From Form
Agency: Code d'Azur
Client: ABN AMRO
Head of production: Christel Hofstee
Producer: Poeiwah Cheung
DOP: Hayo van Gemert
Gaffer: Daan de Boer
Grip: Onno Perdijk
Design assistant: Leontien van Hattem
Editor: Amber Hooijmans
Grading: Barry Clarke @ Captcha!
Post production: Captcha!
Music & sound design: Audionerve
Voice over: Bas Hoeflaak