RAI’s preschooler channel: tender, fun, colorful, cheerful. We created a small family of characters based on the square shape of the logo, with a dynamic and a chromatic palette intended for the target audience, which are integrated into the OB as part of the brand and have their little “adventures” in the channel’s bumpers.
Il canale RAI preschooler: tenero, divertente, colorato, allegro. Abbiamo creato una piccola famiglia di personaggi basata sulla forma quadrata del logo, con una dinamica e una palette cromatica pensata per il target, che si integra all’OB come parte del brand e che vive le sue piccole ‘avventure’ all’interno dei bumpers del canale.
CREDITS
Client: Roberto Bagatti, Rai
Creative Direction, Art Direction and Graphic Production: Flopicco
Inhouse team: Florencia Picco, Fernando Vallejos, Romina Giarrizzo, Marco Salemi, Elia Iandolo, Pablo Camino
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