The Supercup is a reunion, a football party where real fans come together to celebrate their teams, to celebrate football, and to perform some special rituals to show their support and sharing their passion... and by now, getting involved in the branding of this amazing event is also a tradition for us.
We started creating the branding for the Bundesliga's Supercup in 2018 and that was an amazing —and award winning— journey.
In this campaign, we celebrated both teams, their colours and symbols, but this time we focused in one peculiar and distinct element: the scarf.
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CREDITS
Client: DFL Digital Sports - Bundesliga
Creative Director: Thomas Markert
Art Director: Juan Pablo Kessler
Head of Production: Michael Jaksch
Creative Direction, Art Direction and Graphic Production by Flopicco Inhouse Team: Florencia Picco, Fernando Vallejos, Natalia Español, Alejandro Guatelli, Pablo Camino & Martín Polech.
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Thanks for watching!
To find out more about this project have a look at our our Behance: https://bit.ly/3hwZ5Er