TV+ is the oldest TV station in Chile (when it started in 1957 it was called UCTV though), and now after the rebranding we can say it's one of the freshest stations too.
They ask us for an image capable of expressing the channel vibe that is based in three core attributes: TV+ it is mainly an entertainment channel, their contents are light and fresh, and it in this new stage they aim to get closer to its audience.
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CREDITS
Client: Sandra French, Maria Jose Muller, Mediamas.
Creative Direction, Art Direction and Graphic Production: Flopicco.
Inhouse team: Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino, Alejandro Guatelli, Martín Polech.
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Thanks for watching!
To find out more about this project have a look at our our Behance: https://bit.ly/3hwZ5Er