Back in 2018, National Geographic went under rebranding process brilliantly executed by Gretel. The make it their mission to rethink a legacy brand for the modern age, and, as they say, they built a platform around National Geographic's purpose: to seek the unknown, and they come out with a tagline that became the center of the the proposal: Further.
Last year the Latin American chapter of National Geographic contacted us to come up with a new set of IDs, stings, bumpers and line ups that refresh the branding a bit and brought it closer to the Latin American audience, without losing the core idea, the feeling and the main elements of the global brand. And that's exactly what we did. Let us take you through our process.