In this film, Hornet Directors Dan & Jason convey the cautionary tale of what happens to the body when kidneys are exposed to too much uric acid. The film is unlike most things you see produced in the pharma world. It’s dark and ominous. But it’s also educational and effectual. Created alongside the good people at Area 23—an agency that has always pushed the boundaries of what healthcare creative can be—the film has a serious, even somewhat provocative tone, and a deeply resonant message. Through the longer-form storytelling and the expert character design, Dan & Jason deliver something that leaves a long-lasting and informative impression.
Director Dan & Jason
Agency Area 23
Production Co Hornet
Executive Producer Alex Unick
Head of Production Greg Bedard
Head of Creative Kristin Labriola
Producer Marty Geren, Lucas Ajemian
Production Assistant Nico Benenati
Editor Sam Stullin
Animation Supervisor Mike Luzzi
Storyboard Artist Randeep Katari
Designers Johnny McCormick, Ty Enos, Natalie Labarre, Sara Litzenberger
Animators Sara Litzenberger, Tom Smo, Nick Zweig, Geo Barnett, Hyo Bin Kang, Kathleen Gleeson, Seongjin Yoon
Compositing Tavet Gillson, Bil Thompson
2D Intern Emma Janson
AREA 23 TEAM
CCO Tim Hawkey
GCDs David Adler, Jason Graff
CDs Steve Hennisch, Leah Kabrhel
Producer Jack Hogan
Account Tom Sudovar, Amy Spence, Lir Dimanstein
Medical William Vecino
IP Ginneh Williams-Nieves, Michelle Barnes
Animation Studio Hornet
Sound/Score Canja
HORIZON THERAPEUTICS TEAM
Vice President, Gout Marketing Ingrid McPhilliamy
Senior Director, Gout Marketing Michael Nagro
Senior Director, Gout Marketing Julie Hernandez