Nike Yoga

Why yoga is so important for sport?
For the release of their Yoga line, Nike asked some of the greatest US sport personalities to answer this question: ChristenPress, Khalil Mack, Larry Fitzgerald, Kevin Love and Channing Frye.
And we had the chance to create the animations for their interviews, highlighting how yoga changed their mind and their performances on the field.
We loved to study their characters, the yoga positions and how to combine them with the sport sequences.
So now, take a deep breath, clear your thoughts, focus on the bright colour palette and let yourself flow in the animation of this director's cut video.
By the way, some of us also did some asanas to hep illustrators design the yoga scenes perfectly, but (un)fortunately there are no backstage videos for that.