A media installation created for Ermenegildo Zegna's new sunglasses collection.
Two black tables made by two 75" LCD screens arranged horizontally, transforming the table in a visual and physical surface.
On top of the screen and over realistic ice cubes and drops made by silicone, different spots were defined to place the sunglasses.
A specific video was created with motion graphics, particles and 3d, resulting in a water display with reactions between the ice cubes, the sunglasses and the public.
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What: Physical and visual installation
Where: Shanghai Art Direction: Marula
Design, Motion Graphics & Particles: Marula
Edition, Postproduction & Color Grading: Marula
Brand: Ermenegildo Zegna
Agency: The 3rd Floor
Through: Ghc / Thanks: Giordano de Giuli