The concept for Typeself started with a thought, what if we generated people's portraits from characters?
So we broke down and hacked a typewriter to print individual letters placed individually to illustrate one's portrait.
Typeself is a kind of philosophical view about self-image that refuses to follow today's throwaway digital culture. Embracing instead analog, art, and craftsmanship.
Concept & Creative Direction: Northy & Marula
Art Direction & Design: Sui Yao
Engineering & Coding: Edward Jiang & Ashley Cheung
Case Film: Hiro Ikematsu
Thanks: W+K, Yang Yeo & Paul Stechschulte
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