Remember running around barefoot with a ball in your hand, feeling so happy and free? Or the excitement from both you and your parents the first time you scored a goal?
For Children´s Day in China we wanted to remind parents that sport could the best gift, that´s why we made a series of short and simple vignettes to show them the unique feeling that kids get when they are given the opportunity to truly experience the joy of sport.
The message and execution are simple:
JUST PLAY
Client: Nike
Agency: W+K
CD's: Shaun Sundholm & Terence Leong
Copywriters: Nick Finney & Arlene Lu
Art Director: Marula Vaz
Designer: Will Dai
Director: Paul Huang
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