My Role: Concept, Art Direction, Interactive & Experiential Design...and Sweat.
For the launch of the Kobe X shoe, we transformed a historic slaughterhouse from 1933 into 'The Temple of Deadly Quickness'. An interactive ground that challenged players to physical and mental basketball tests.
Inspired by quizzes that Air Force uses to select potential candidates, we distilled Kobe Bryant’s Mamba mentality into 5 focused silos, such as agility, stealth-like quickness, accuracy under pressure, reflexes and commitment. We then transformed these silos into 5 interactive spaces that put the baller through demanding challenges to see if they were worthy of Kobe’s new shoe.
We used sound effects, projection mapping, floor pads, touch panels, motion sensors, interactive lights, speed recognition, CCTV real-time recording and actors to create a fully interactive environment.
*Thanks to EDC for the Video.