Client: Adidas Brand Design
Production: Resn
Designed to look like an adidas newsroom, the Alphaedge 4D launch experience brought media and interaction to warehouse locations in Shanghai, Tokyo and New Your to show off the new product and its technology.
RESN
Creative Lead: Marcus Brown
Additional Creative Directors: Simon Jullien & Marula Vaz
Adidas Brand Design Creative Director: Anne Cotte
Global Design: James Rowsell, Sebastian Thomsen, Jerper Vos
Global Developers & Technical lead: Dan Vaan Hasselt, Moritz Theiselman, Jesper Vos.
Global production: Jena Fenwick, Mark Wordsworth, Gerban Van Gils
Shanghai Production: Andy Wu, Daphnee Ayabe
Shanghai Additional developers: Eric Wu, James Wong
Case Film & Footage Director: Joan Llabata
Shanghai Additional Design: Iwen Wu
Prototyping & Fabrication: Fiction Factory
Case Film Production: Arma
Athlete Footage & Film: Stink Studios
PR & Media planning: H&K