为了地球，买一双Puma的鞋

We supported digital fashion house THE FABRICANT with 3d environments for their recent PUMA project. From their blog:
WHEN THE WORLD STOPS, HOW DO YOU KEEP GOING?
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In a recent project with Puma we were asked to build the narrative for a new collection entirely in 3D.
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No airplane was boarded for the shoot. No fragile environment was compromised in the name of a marketing plan. No catering truck was needed for the team, and no factory samples had to be delivered.
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In a digitally created world you use no natural resources, and the need to manage physical interactions is an absolute non-topic.