Selling thousands of products to over 70% of UK households through its catalogues and 845 stores, Argos pioneered the concept of mass value retail.
With the launch of online shopping, a new range of premium products and in-store, iPad-powered ‘click and collect’ services, Argos had grown to become the UK’s largest online retailer, offering universally appealing convenience and choice to millions of consumers.
We created a new brand strategy, personality and own-brand portfolio to help Argos take its next pioneering step – becoming the digital super-retailer.
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