Kia - "Recommendations" 60s

In this spot for Kia, our task was to create the wall of keyboard keys that was behind the car. All motion graphics, design and VFX work completed by a team of artists at The Mill.
The process was a long one as the pipeline was unusually large; animation would come from our motion graphics department, be pre-processed in Nuke and fed into our Houdini set up, which piped out the keyboard keys as points, onto which we would instance geometry inside Maya for rendering in Arnold.
Several complications arose during the project, the main one being that of how we bed the car into the new background. Since we would see the reflection of the keys in the car paint, it was necessary to have an accurate CAD model of the car. However, Kia wouldn't release this, so we were forced to model up the four varieties of car by hand, which proved to be a lengthy task.