First ever global marketing campaign for Formula 1.
Formula 1 is boring, its just cars going round and round in circles, for people with wallets as large as their egos. In fact that's not quite correct, if look a little closer and you'll see 20 madmen, hurtling around tarmac at over 230mph, on the edge of death, in some of the most advanced machines on earth.
Buckle up.
Agency: Wieden & Kennedy
TV Producer: Anna Nielson
ECD: Iain Tait & Tony Davidson
CD: Ray Shaughnessy & Dan Norris
Creatives: Freddy Taylor, Andrew Bevan, Phillipa Beaumont
Accounts: Matthew Owen, Matthew Shaw and Sam Hunton
Design: Kelly Satchell
Producer: Sam Sammons
Director: Chris Boyle
Prod Co: PRIVATE ISLAND
Producer: Helen Power
Editor: Ben Stephens @ Final Cut
VFX: Time Based Arts
Sound Designer: Joe Wilkinson @ String and Tins