The new Audi Q7 reveal was the first car debut in history to take place in virtual reality. The immersive VR experience took the viewers on an unforgettable journey. The plot of the virtual trip included a scenic flight through space and a fast drive through a bustling metropolis behind the wheel of the new Audi Q7. It not only gave the visitors a unique experience, but also showcased the technical superiority and features of the new car.
Concept & Event Production: DEPARTÁMENT
Show director: Peter Ivanov (Moscow), Vlad Aleksandrov (Saint Petersburg, Chelyabinsk)
VR Content & Video Production: Sila Sveta
Technical Support: Interactive Lab
Technical director: Vladimir Gurtsev
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