Potent is an essence that offers an amplified experience, a powerhouse packed with intensity like a nucleus. Rooted in knowledge, Potent represents a shift in our preference to partake in fewer but more concentrated experiences.
As the average spending capacity of an individual increases, there is a shift in how society perceives luxury. There’s a growing appreciation for sparsity, differing from scarcity – a prioritisation of undiluted experiences over quantity. This is rooted in the awareness of what’s what and what’s in, and having the resources to buy into an idea be it the latest super-ingredient or a limited drop by a niche brand. Potent represents amplified experiences in mini packages for thoughtful consumers.
Credit List:
Director - Aditya Tawde
Creative Director - Nisha Vasudevan
Creative Director - Harsh Sharma
Executive Producer - Prachi Vasant
Creative Producer - Kanchan Parikh
Producer - Hitarth Solanki
Associate Producer - Beulah D'costa
3D Design and Animation - Nikita Shestakov
3D Design and Animation - Gabriel Morala
3D Design and Animation - Vaibhav Negi
3D Design and Animation - Appa Chandra
Editor - Akhtar Shaikh
Sound Composer - Dhawal Tandon
Sound Mixing and Mastering - Carl Nazareth
Sound Studio - Tunelnn Studio
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