Huawei Mate X Product Film directed by Master.
Master did kick-off a symbolic campaign of a monumental step forward for world’s first foldable 5G phone on Huawei in the latter half of 2018. We have worked as a creative partner for Huawei global marketing since 2015, and Mate X is one of the biggest campaign project for Master.
The goal of Mate X film is to create a stunning tonality of introducing a innovative machine in a new era. It is a historical opening in universe. It could be a revolutionary dramatizing introduction.
The brand new invention is a one-of-a-kind mobile technology, something so out of the ordinary that it is difficult to believe its existence. It makes the impossible possible, creating a super-reality, one that transforms and revolutionizes the mobile industry.
The film aims to portray the product in a minimalistic yet surreal manner while using the artistry of geometric shapes to accentuate its design. The story launches with a beam of light breaking the silence of dark Iceland. From a fine line, it transforms into a square piece of glass, floating on top of the water. The edge slowly comes into shape, vertically flipping the visual inside as the screen folds into a different position. The product's flexibility is explored by bending the concept of space, sailing through the ocean over and under the screen. The lean composition of the product is emphasized with various light rays arrangement as the screen gradually bends into a V formation.
Fingerprint & Power in One Button, Chipset Kirin 980 & Balong 5000 Baseband, Super Charge & Battery, Split Screen Dual Efficiency. Subsequently, two products appeared side by side, positioned in various angles from open to close, displaying its perfect structure.