The campaign concept - 'Elevate Everyday' introduces UNIQLO's LifeWear philosophy to Vietnamese consumers. The campaign celebrates Ho Chi Minh City's vibrant and optimistic culture through an outstanding story of each individual, thereby showing how UNIQLO LifeWear enriches every moment of everyday life.
The film features Ngô Thanh Vân, Bùi Tiến Dũng, Trần Hiền, Quí Đức, Trịnh Duy Linh, Thu Anh, Minh Ngọc.
CREDITS
Directors: Robin & Cako
DOP: Ray Lavers & Tóth Widamon Máté
Agency: Rice
Client: Uniqlo
Production House: Clubhouse
Executive Producer: Phan Viet Quoc Huy, Chi-Minh De Leo
Production Manager:Noan Do
Producer: Vĩnh Hào Trương
Post house: Color Space
Offline: Jayson Cabugnason
Online: Majush James
Grading: Nikola Stefanovic(MPC Shanghai)
Post producers: Thao Thach, Hayden Wu, Chingwen, Shirley
Original Soundtrack: Dôn Nodey , Anh Phi Cako
Focus: Long Focus & Anh Phong
AD: Tuan Chu
Lighting + Camera: PS
Art: Dao Truong Trung
Props: Đỗ Hải
Make-up & hair: Nam Trung, Xi Quan Lê
Stylist: Jason Rider
Stylist assistants: Nguyen Huy Trung, Pham Quynh Nhu, Rika Trang Nham
Catering: Xuan Tran