Check the full project on Behance: behance.net/gallery/89103489/The-New-York-Times-Singapore-Airlines
Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs and behaviors each SA employee and cabin crew member possesses. The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times
BluBlu was responsible for creative & art direction, concepts, final design and animation. Everything adapted to technical specs appropriate for the medium and in line with the Singapore Airlines brand guidelines.
Client: The New York Times, Singapore Airlines
Agency: T Brand Studio
Production house: BluBlu Studios
Creative Director: Monika Kurek
Art Director: Jagoda Klaczynska, Mike Jaafar
Executive Producer: Jarek Nowak
Creative Direction (animation): M. Kurek, J. Nowak, M. Kokocinski
Animation & Illustration: Jagoda Klaczynska, Natalia Krajewska, Miłosz Kokocinski, Grzegorz Janista