BESIDES OUR BLEND WITH BEN HASSETT, THE CREATIVE AGENCY BLVD CHALLENGE US TO DIRECT & PRODUCE A SHORT CGI FILM FEATURING THE NEW LINE OF VANISH PRODUCTS OF HOURGLASS.
OFFSET BY THE CELESTIAL BEAUTY OF THESE TWO STARS, WE BATHED THE PRODUCTS IN LIGHT, CHASING ELEGANT & REFINED SHOTS THAT EMBODY VANISH’S WEIGHTLESSNESS. ZERO GRAVITY, FLOATING BUBBLES & STUNNING LIQUID SIMULATIONS: THIS ETHEREAL FANTASY WAS A TRUE JOY TO CREATE.
Playful Credit List:
CG Production by Playful
Rep. Company: Cartel & Co
Executive Producer: Ian Gipe
Line Producer: Nadir Aslam
Creative & Art Director: Pablo Alfieri
EP & CG Coordinator: Agustina Santkovsky
IT & R&D Artist: Matias Furno
CG Artists: Juan Coria, Alvaro Navarro, Pablo Alfieri
R&D Artists: Matias Furno & Gabriel Morala
CG Animation: Maximiliano Riedel
CG Modelling: Mateo Vallejo
Sound Design by Smider