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It was time for a renovation and Antena 3 Channel announced a pitch to dress up their main channel. One of the indications of the brief was to make a radical change over the logotype. They wanted a full rebranding proposal, and we decided to go with two different lines. The first one would keep the basic shapes of their existing logotype, just few alterations. And, the second line would be a new logotype made as the opposite form of their existing logotype.
Creative direction & Art Direction.Tavo Ponce
Motion & Animation.Juanma Mota, Tavo Ponce, Per Christian
Music.Simon Smith, Bcnsound
Production Company.Toch Studio
Client.Antena 3 Television