A new launch campaign in a bold direction for Expedia and The UEFA Champions League - titled Play The City. The film celebrates the range of emotions, locations and activities football experience whilst watching their teams. For this one I wanted to create a film that not only appeals to both its natural audience in way that demonstrated Expedia ‘gets’ football but also appeals to those less passionate about the beautiful game through its fresh execution and style. This approach manifests itself most notably in the diverse and youthful ensemble cast, the vibrant production design, pacy style of edit and - importantly - through the multiple nods to different fans and teams hidden in the layers of art-direction. Thanks to all involved in pulling this together.

Agency : Octagon
ECD : Josh Green
Creative Director : Ryan Shaw
Creatives : Andy Mancuso, Ravi Beehary, Will Innes Smith
Production Company : Milk Money
Executive Producer : Roz Barnfield
Producer : Sam Farrance
PM : Hattie Matterson | Natalie Price
Service Company : La Casa Films Buenos Aires
DOP : Matthias Troelstrup @WPA
2 Unit : Pablo Berns
Art Direction : The Art Brothers - Juan Manuel Castelo
Stylist : Will Barnes
Editor : Ed Chappell
Post Production : The Motionbox and Coffee & TV
Sound : Jungle Studios
Grade : Simona Cristea @ Coffee & TV
VO Artist : Charles Babaloa
1st AD : Lucas Harding
Casting (UK) : Tree Petts
Locations (UK) : Luke Jackson