Estimations are never perfect and spreadsheets aren’t exactly the definition of fun either. All project-based businesses need to have full control and visibility over their budgets, costs and profitability and our goal was to help communicate the features of Price & Costs’ time-saving tool in a fresh and colorful way. Funny characters, shapes and a quirky music track is what we used to turn this topic into something definitely more appealing than a spreadsheet file.
CLIENT: Price&Cost
STUDIO: Illo
CREATIVE DIRECTOR: Ilenia Notarangelo
COPYWRITING: Luca Gonnelli
ART DIRECTION / ILLUSTRATION: Arianna Cristiano, Erwan Rivoal
ANIMATION: Laurentiu Lunic, Dave Cubitt
SOUND DESIGN: Carla Gioia
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