"The sign of the falls in the framework of a flexible visual system - it's not just the letter, and the window to the world of Russian art. It appear paintings, sculptures, installations, people."
Read about the new branding:
In Russian: new.tretyakovgallery.ru/news/novaya-tretyakovka/
In English: underconsideration.com/brandnew/archives/new_logo_and_identity_for_tretyakov_gallery_by_ony.php
PRODUCTION: LIKE A MOVIE
Directed by: Halil Akhmetzyanov
Producer: Victoria Stasik
Director of Photography: Alexander Ponomarev
2nd Camera: Yaroslav Dementiev
Editing and Color Grading: Yaroslav Dementiev
Music and Sound: Yan Pavelchuk
AGENCY: ONY
Creative Director: Sergey Serezhin
Art Director: Sergey Lavrinenko
CG Artist: Andrey Zhandarov & Slav Filimonov
Producer: Julia Grehonina