AXE / LYNX has a rich history of championing youth passions, from music, sports, and culture. Partnering with the League of Legends World Championship, one of the absolutely biggest e-sports events in the world, is the perfect move to carry on that legacy.
AXE and 72andSunny Amsterdam & Hecho Studios teamed up with Savage & Civil to create a suite of artwork and animations to use in the integrated campaign launching the partnership.
savagecivil.uk/axe/lol-2020-world-championship
Client | AXE
Agency | 72andSunny Amsterdam & Hecho Studios
Music | BIG SHAQ (The one and only)
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