Expedia Group wanted to celebrate their first year of UEFA Champions League Sponsorship with a hospitality activation showcasing their brand promise of ‘Bringing The World Within Reach.’
So we created an immersive Football and Travel experience - 'Destination:Football'
In one night 'Destination:Football' transported guests to 5 different Champions League Finals cities of the past, reliving iconic footballing moments and immersing them in unique European cultures.
We built our hospitality experience like movie sets of 5 locations focusing on iconic UCL Finals hosted in Expedia’s key markets in Western Europe.
Featuring detailed illustrations, iconic landmarks for Instagram-worthy postcard shots, counter facades and bespoke real-life props for theatre, you felt like you were there. We played UCL Finals from that place and time. You could even taste ‘local’ cuisine with specialised catering. The cityscapes across all destinations were connected around a centre - a 'Madrid rooftop terrace'. Each was an experience in its own right, packed with immersive elements that encouraged you to go further.