Eastpak is a lifestyle brand that manufactures a range of products including bags, backpacks, travel gear and accessories.Together with communications agency KesselsKramer, Eastpak relaunched the iconic brand statement Built to Resist.The statement now reflects a consumer mindset, instead of just the product benefit it always was.
CREDITS:
Client: Eastpak
Concept: KesselsKramer London & Amsterdam
Directors: Vivien Weyrauch and Fabian Röttger
Photography: Vivien Weyrauch and Fabian Röttger
Production: Mr. Frank
Sound design: Stainless
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