The FW campaign for Peak Performance 2017. Shot partly on super 8 in Calgary, CA.
Directed by Indra Herö Wide
Producer: Mia Tidlund
DP: Robin Asselmeyer
First Assistant Camera: Malin Gutke
Stylist: Linda Ekman
Hair & Make: Alexandra Aronsson
Editor: Robin T. Peters
Music: Marcus Price
Colorist: Nicke Jacobsson
Sound Design: Calle Buddee Roos / Ponytail Sound
Online: Marcus Krupa
Film Lab: Focus Film
Drone / Heli Footage: White Out Pictures
Executive Producer: Gustav Johansson
Produced by New Land
Special thanks to all in the amazing cast, Ljud & Bildmedia, Dagsljus and our friends at Peak Performance!
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Creative Director Peak Performance - Erik Ekström
Head of Production Peak Performance - Elin Svahn
Marketing Director Peak Performance - Jeanette Francke