Philips asked us to collaborate on the visual content for IFA 2017, Europe’s biggest tech show.
Taking the work we did in 2016 as a basis, the focus was to create an impactful experience for their press event, which was the main eye-catcher of their stand. Our design solution is based on their brand guidelines, but we took it a step further, pushing the boundaries of the brand. And little did we know, we were laying the foundations for their future global visual identity.
Link to case: plusoneamsterdam.com/Philips-2017-2018
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