Bodyform’s overarching aim here was to break tired sector marketing tropes like not showing blood in a sanitary towel advert. The idea was to have a bunch of recognisable, relatable events and people that could be seen dealing with their period. We helped the team to work through the different possibilities of the idea but with a remit to be extremely realistic in terms of what was ambitious but doable and what would be extremely difficult so that the director could just pick it up and run with it.
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