Working directly with Producer Marcus Eley and Creative Director Hollie Newton at Grey London, we were tasked with sourcing beautiful footage which showed ‘air’ in its purest forms. Volvo wanted to launch its newest air filtration technology in a less than conventional way; rather than labouring the technicalities of the remarkable clean air filtration unit in the upcoming XC90, the Swedish car manufacturer took a far more sensory approach.
We sourced footage from all over the world and from numerous different film makers for this spot and we definitely hit the mark – drop everything, go outside and INHALE!
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