Making their already-famously-sexy food branding even more alluring was just one of the objectives that attracted us to the Spend it Well campaign for M&S.
Our main intention was staying on the same creative page. Not only were we trying to match their food shots frame for frame with complementary dynamic summer footage that would do the idea justice, we also had to do it having seen very little of the aforementioned food footage beforehand.
We forensically matched angles, compositions, and look and feel, working alongside the brilliant Grey London, and made ourselves available round-the-clock for the equally painstaking edit. Because it really does take a lot of stitching and unpicking to make something look this seamless.