胜由我定 – Commit To Win. Only you can decide the result of the game. But what if you’re up against failure — man’s toughest opponent — how do you beat it?
On Sept. 2, Jordan Brand and AKQA Shanghai created a short film about commitment and failure. The story of a Chinese baller who wakes up to the same game and looses over and over again. Does he give up? Or does he get up and try again?
The film got 2.8M views in the first 3 hours on Weibo, and 26M views in 48 hours across Jordan’s social channels.
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