What if the things we struggle with shape who we are today?
To launch Nike Women’s Fall 2017 collection, AKQA Shanghai created a 360 VR film experience about the rise of Zhou Dong Yu, one of China’s biggest names in film.
After just 48 hours after launch, the campaign got 9 million views and 52 million impressions on social.
The film leads to an interactive Shoppable Content.
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