NIKE SHM16 : MY SOLE STORY CSV

RELEASE : OCT 30 2016
thevoted.com/sh/nike/mysolestory/
At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago.
Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.
Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.
30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China.