The new communication campaign for AVIS is centered on the theme of “the first time". The concept of the campaign is aimed primarily at new donors, showing how there are so many "first times in our lives: sometimes they can even scare us because we do not feel able to overcome them, but then they give us emotions and happiness. The donation of blood is one of the behaviors that, when they enter full-fledged in our habitual behaviors contribute significantly to define our identity. In this sense, the first time - as a first donation - will be followed by many others.
Concept: Heads Collective
Director: Marco Mucig
Dop: Marcello Dapporto
Executive producer: Davide Ferazza
Producer: Maja Vukomanivic
c.grading: Enzo Catizzone
edit: Otto Andrea
music: Guido Smider
make up: Silvia Murciano
cdp: Withstand