As part of Under Armour’s Holistic training campaign, we had the chance to help direct a shoot featuring world-class heavyweight boxer Anthony Joshua. We shot a variety of drills, training exercises, simulated fighting scenarios, and recovery moments in order to give a full picture of AJ’s day-to-day routine as a top athlete. Through the various shots we captured, we were able to prominently feature Under Armour products as well as their use in AJ’s training and preparation.
Following this shoot, our in-house post-production team edited the footage to create short, high-energy sequences that would eventually be used for online and social media promotion. We collaborated with Amsterdam-based Captcha for the colour-grading of the footage.
SOUND DESIGN : White Noise Lab (LA)
Client : Under Armour
Production : Under Armour
Grading : Captcha - Barry Clarke