We were responsible for creating the social media and video content for Under Armour’s new Holistic training campaign, which features top athletes such as Anthony Joshua, Memphis Depay, Jade Jones and Teddy Riner. We created a series of short, dynamic edits that showcased the training, competition and recovery stages that each athlete experiences. Further in the campaign, we focused specifically on the UA RUSH and RECOVER product line, that help facilitate each stage of the athlete’s progression.
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