TBWA asked us to produce a motion piece that would promote both Adidas' brand new Real Madrid kit for 2019-2020 as well as the club's recently acquired star players. For the upcoming season, Real Madrid is returning to its iconic white and gold colours, with its player names featured in glorious gold lettering. For this project, we had the opportunity to experiment with fluid simulations to create streams of liquid gold that form the letters of the various player names.
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