We once again collaborated with TBWA on this project for the Adidas Ultra Boost & Pulse Boost running shoes. The purpose of this piece was to illustrate the dynamic touch-and-go capabilities of these new products. Through a combination of 3D and compositing techniques, we created evolving trails that integrated Adidas’ rough and gritty graphic style.
The videos we created were used for social media advertising as well as for in-store video displays.
在T站说说你的看法～