A very new “JUST DO IT.” campaign in Japan, that elevates the forward-facing attitude of all women, was launched for the first time in three years.
The campaign ambassadors are female athletes that love sport and embody a toshindai attitude.
Together with both world class athletes such as tennis star Naomi Osaka, dancer/choreographer Koharu Sugawara, champion skateboarder Aori Nishimura and Sky Brown, basketball player Evelyn Mawuli, and everyday female athletes, a wide range of women help depict the new brand message: “listen to your real voice and just start moving.”
Client: Nike Japan
Agency: W+K Tokyo
Productions: Somesuch US, Monster
VFX production: Cutters Tokyo
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