Celebrate Serena Williams’ greatness, driving educational narrative behind the word-driven in her attempt to win the 23rd title in the US Open 2016 and ultimately 25.
W+K PORTLAND
Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Creatives: Tim Arts, Stefan van den Boogaard, Brandon Pierce, Mike Warzin
Executive Producer: Matt Hunnicutt
Producer: Julie Gursha
Media Team: Daniel Sheniak, Reme DeBisschop, Lisa Feldhusen
Account Team: Alyssa Ramsey, Luiza Prata Carvalho, Shinya Kamata, Simone Jackson, Chase Haviland
Business Affairs Manager: Alicia Willett
W+K Studio: Matt Blum, Michael Rosenau, Christy Zilka and Randall Garcia
Project Management: Jordan Schroeder, Shannon Hutchinson
Production Assistant: Gabrielle Chappel

EDITORIAL
Editorial Company: JOINT
Editor: Eric Hill
Assistant Editor: Kevin Alfoldy
Post Executive Producer: Leslie Carthy
VFX
VFX Company: JOINT
Flame Lead: Pilon Lectez
Flame Artist: Dave Jahns
Post Executive Producer: Alex Thiesen
MUSIC
Music+Sound Company: Human Worldwide
Song: Original Track
Producer: Jonathan Sanford
LONG FORM MIX
Mix Company: Technicolor
Mixer/Sound Designer: Julian Slater
Re-Recording Mix Tech: Luke Schwarzweller
MIX
Mix Company: JOINT
Mixer: Noah Woodburn
Producer: Sarah Fink