We wanted to extend our brand POV – reminding the youth in North America that you can’t win if you don’t play during the winter months to drive Nike’s business.
When the cold sets in, the true athlete lights up. Because they get to play in ways they can’t any other time of the year. And if the purity of sport lies in creativity and imagination, winter unlocks the freedom of play unlike any other season.
The elements offer a unique set of challenges. But when you strip away the hype, winter is just frosty temperatures and a blank canvas ready for athletic exploration.
The film shows Rob Gronkowski (the most childlike NFL player) assembles his football squad and heads to the snowy field; an opposing team of cross-category all-stars lead by Ndamukong Suh meet them and challenge them to a game of tackle, now in total chaotic sports fun.