In the past year, Naomi Osaka has fully entered the global spotlight. As the hype and noise around her has grown, Naomi has stayed true to herself on and off the court. In this film, we wanted to portray Naomi’s strong individual character in the face of this escalating hype, as she metaphorically responds to a flurry of media questions with the power of her tennis game.
WIEDEN+KENNEDY TOKYO
Creative Director: Hiroshi Kuyama (久山弘史)
Art Director: Kazuhi Yoshikawa (吉川一陽)
Copywriter: Andrew Miller (アンドリュー・ミラー), Hiroshi Kuyama (久山弘史), Max Cameron
Designer: Eriko Wakabayashi (若林恵梨子)
Agency Producer: Shinya Kamata (鎌田慎也), Kosuke Sasaki (佐々木洸介)
Account Team: Shinya Kamata (鎌田慎也), Mai Ebine (海老根舞), Chelsea Hayashi (ハヤシ・チェルシー)
Strategic Planner: Ben Mason (ベン・メーソン), Hasse Lemola (ハッセ・レモラ)
Comms Planner: Justin Lam (ジャスティン・ラム)
Photography producer/Production Manager: Yoko Onodera (小野寺陽子)
Studio Manager: Kiki Bowman (キキ・ボウマン)
Translator: Mako Tomita (富田万木子)
Executive Creative Directors: Mike Farr (マイク・ファー), Tota Hasegawa (長谷川踏太)
PRODUCTION COMPANY: Somesuch US
Director: Stuart A. McIntyre
DOP: Jason Mccormick
Executive Producer: Nicky Barnes
Producer: Scott Kaplan
Editor: Aika Miyake
Post Producer: Shumpei Negami (Cutters Studio Tokyo)
Online Artist: Yusaku Yasuda (Cutters Studio Tokyo)
Colorist: Toshiki Kamei (Cutters Studio Tokyo)
Sound Designer/ Mixer: We are Walker